Sunday, March 24, 2013

The naming of the Masterpiece: Black Dog!

I have been writing on Black Dog Scotch Whisky for more than a fortnight now, and suddenly it struck me, why is a scotch named so uniquely. What must have gone through the mind of its creator, or what must have inspired him to give it such a novel name. I wondered for quite a long time, and I am sure many of you must have at some point of time, whether while relishing the drink or otherwise must have thought about it as well. Let me put the questions arising in your mind to rest. I always knew there must be a story behind it, and as it turned out, there certainly was one. Walter Millard, the man behind this drink, christened the name. His favorite sport was fishing angling, which is supposed to be one of the finest sports of all time. He was an expert at this sport, and whenever he wanted to unwind and relax, he would move on to the Spey and Tay rivers of Scotland and indulge himself in angling, since the early 19th century. His favourite salmon fishing fly was called the Black Dog, and in the honour of the same he named the scotch Black Dog. If we happened to look deeper, we can easily find out that the naming did have a reason behind it. Angling is a sport which involved fishing by means of an "angle" (fish hook). The hook is usually attached to a fishing line and the line is attached to a fishing rod. Fishing rods are usually fitted with a fishing reel that functions as a mechanism for storing, retrieving and paying out the line. The hook itself can be dressed with lures or bait. A bite indicator such as a float is sometimes used. Similarly Fly fishing is an angling method in which an artificial "fly" is used to catch fish. The fly is cast using a fly rod, reel, and specialized weighted line. Casting a nearly weightless fly or "lure" requires casting techniques significantly different from other forms of casting. Fly fishermen use hand tied flies that resemble natural invertebrates or other food organisms, or "lures" to provoke the fish to strike. Angling is one of the world’s finest sports. It is one of those sports which the rich and famous people prefer to play to unwind and relax, something like golf and horse racing. Same was the case with the Scotch Whisky created by the man himself. Seeing this resemblance, he named the scotch whisky after the fish fly and ever since drinking Black Dog has been associated with Unwinding and Relaxing in luxury.

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